Allegra tourismus



Posted by Darco Cazin on March 26, 2016
Darco Cazin
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graubündenBIKE has been the most comprehensive development project we have ever worked on, from the concept phase all the way to the execution of single action items. And we‘re proud of the results it has produced.

Graubünden raised 2.4 Million Swiss Francs to invest in the development of the mountain biking offer during five years. Regional and local partners doubled this amount, by investing cash and personal resources. In addition, all destinations made siginificant investments outside of the graubündenBIKE project. This huge effort from all partners was the foundation for the dynamic development of mountain biking tourism in all destinations.

The positive return on investment was possible thanks to one factor: people. Only because local people participated in the project did graubündenBIKE have an effect for riders and local businesses. Without the active contribution of 157 local tourism managers, guides, hotel managers, shop owners and many more, graubündenBIKE would have remained a neatly written concept.

Local people and especially local riders are the key to the development of a mountain biking destination. After the success of graubündenBIKE we believe that more than ever.

So did all this investment pay off? Absolutely.
Mountain biking guests in Graubünden spend an average of
159 Swiss Francs per day. If you compare that to the investment of a total 4.8 million Swiss Francs as described above, the break even point is reached with 30‘000 additional visitor days during the last five years. If you look at the numbers of hotels, destinations, transportation services and other services, it becomes evident that a positive return on investment was achieved quickly.

Looking back on five years graubündenBIKE
In a series of three blog entries called "Strength in Numbers" we look back on five awesome years of helping to develop graubündenBIKE. Start here with entry number one.




People often ask us one question: „What do you do exactly?“. „We develop mountain biking destinations.“ is our answer, but many cannot imagine what that might involve. That's why we decided to launch this blog series called WORK, in which we'll give you some insights from some of our work and the results that have emerged from it. Use the tags at the bottom to find topics that interest you.

You can also get compact insights on 15 selected cases from our Mountainbike development work by downloading this Ebook we've put together for you. Click here.

Topics: laax, st.moritz, trails, services, identity, work, davos, engadin, graubünden, lenzerheide, strategy, know-how-transfer, analyse, masterplan, klosters