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WAS SUCHST DU?

WORK 15 - A VIRAL MOUNTAIN BIKING VIDEO 0.1

Posted by Darco Cazin on December 23, 2016
Darco Cazin
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Remember 2005? There were no iPhones. And Liverpool beat Milan after an epic comeback in the Champions League nal. The world was different and so was the small world of mountain biking.

Mountain biking legends Hans Rey and Thomas Frischknecht have just become the new testimonials for the yet to be developed mountain bike region Alta Rezia. The first project was a true adventure. „Alta Rezia Freeride“ was the name of the epic tour that had tremendous consequences for some destinations in Italy and Switzerland.

Alec, Lo, Res and Dani worked the film cameras. And work it was. We set out without a script, without a story board and just let the story evolve. Alec and Lo captured all of it, while actually riding the same distance, packed with some of the first HD cameras, tons of batteries, mics and other equipment.

Youtube was no channel yet, Vimeo was not present and video streaming on the internet was still a big pain. So distributing the movie meant selling DVDs and sending beta tapes to TV stations and festivals. Because we lacked prior experience in promoting a movie we were more than surprised about where we had to send our footage. Thanks to the whole team‘s network, the movie ended up being televised to millions of TV sets around the globe.


 

Today, people still ask us one question: „What do you do exactly?“. „We develop mountain biking destinations.“ is our answer, but many cannot imagine what that might involve. That's why we decided to launch this blog series called WORK, in which we'll give you some insights from our work and the results that have emerged from it.

You can also get the insights on all 15 cases from our Mountainbike development work by downloading this Ebook we've put together for you.

Topics: Youtube, video, identity, work, iphone, film

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