Allegra tourismus
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WAS SUCHST DU?

WORK 03 - MASTER PLANNING ANDERMATT'S FUTURE

By: Darco Cazin April 16, 2016

Significant investment in Andermatt has developed new attractions such as the new golf course and the Chedi five star hotel. The addition of a sustainable mountain bike trail infrastructure should increase the number of tourist visits to the Urserental Valley. 

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Topics: trails, andermatt, services, identity, work, analyse, masterplan

WORK 02 - LAYING THE FOUNDATION FOR GRAUBÜNDEN

By: Darco Cazin March 26, 2016

graubündenBIKE has been the most comprehensive development project we have ever worked on, from the concept phase all the way to the execution of single action items. And we‘re proud of the results it has produced.

Graubünden raised 2.4 Million Swiss Francs to invest in the development of the mountain biking offer during five years. Regional and local partners doubled this amount, by investing cash and personal resources. In addition, all destinations made siginificant investments outside of the graubündenBIKE project. This huge effort from all partners was the foundation for the dynamic development of mountain biking tourism in all destinations.

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Topics: laax, st.moritz, trails, services, identity, work, davos, engadin, graubünden, lenzerheide, strategy, know-how-transfer, analyse, masterplan, klosters

4 Things We Learned During The Project graubündenBIKE

By: Darco Cazin August 21, 2015

1. The bad image of mountain biking is home made
Amongst most mountain biking stakeholders, the image of mountain bike riders is not a positive one. This is due to the way our sport is presented in the general and special interest media as well as in advertising campaigns for banks, cars or soft drinks. If you look at those images, mountain bikers are almost exclusively seen riding over cliffs, through genuine pastures and very seldom on an actual trail.

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Topics: laax, st.moritz, trails, services, identity, davos, engadin, graubünden, lenzerheide, strategy, know-how-transfer, analyse, masterplan, klosters

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