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4 Things We Learned During The Project graubündenBIKE

By: Darco Cazin August 21, 2015

1. The bad image of mountain biking is home made
Amongst most mountain biking stakeholders, the image of mountain bike riders is not a positive one. This is due to the way our sport is presented in the general and special interest media as well as in advertising campaigns for banks, cars or soft drinks. If you look at those images, mountain bikers are almost exclusively seen riding over cliffs, through genuine pastures and very seldom on an actual trail.

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Topics: laax, st.moritz, trails, services, identity, davos, engadin, graubünden, lenzerheide, strategy, know-how-transfer, analyse, masterplan, klosters

Meet us at Eurobike

By: Darco Cazin August 14, 2015

Once a year the whole cycling world turns its eyes on Friedrichshafen, Germany. As the world’s leading trade fair, the EUROBIKE is a fixed point in the cycling industry’s calendar. All the innovations, all the companies, all the trends and journalists from all over the world are to be found here.

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Topics: know-how-transfer, analyse

graubündenBIKE: Strength in Numbers (Part III)

By: Darco Cazin July 18, 2015

The main reason why the project graubündenBIKE had a postive impact was the active participation of local people. 157 different partners contributed actively to one or more measures in the project plan. Here are three examples of different contributors and their merits.

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Topics: laax, st.moritz, services, davos, engadin, destination, graubünden, lenzerheide, strategy, know-how-transfer, analyse, klosters

Bike Alpe Adria Conference: How To Develop A Mountain Bike Destination

By: Darco Cazin June 23, 2015

For more than 10 years we've been helping destinations to build and improve their offer for mountain biking guests. During that period we've designed and refined a simple and clear method for how to develop a mountain bike destination.

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Topics: development, know-how-transfer, analyse

graubündenBIKE: Strength in Numbers (Part II)

By: Darco Cazin June 18, 2015

The Investment
Graubünden raised 2.4 Million Swiss Francs in Cash to invest in the development of the mountain biking offer during 5 years.

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Topics: laax, st.moritz, services, davos, engadin, destination, graubünden, lenzerheide, strategy, know-how-transfer, analyse, klosters

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