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graubündenBIKE: Strength in Numbers (Part I)

Posted by Darco Cazin on May 18, 2015
Darco Cazin
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LOOKING BACK AT GRAUBÜNDENBIKE (PART I)
After 5 years of work, we wrapped up the project graubündenBIKE. It has been the most comprehensive development project we have ever worked on, from the concept phase all the way to the execution of single action items. And we're proud about the results it has produced.

To share some learnings from graubündenBIKE, we will publish a series of blog posts, called "Strength in Numbers".

HALF A DAY AND 20'000 SWISS FRANCS
Pumptracks are big in Graubünden. Thanks to graubündenBIKE, municipalities got a free, on site consultation from mountain biking icon Claudio Caluori, during which he checked out and eveluated possible construction sites.

If a municipality built a pumptrack, they were able to secure subsidies from the department of education, what could equal up to 20'000 Swiss Francs for their pumptrack.

One of the pumptracks that came to life thanks to graubündenBIKE was placed in our own home town Pontresina. Check out the video to see its full awesomeness and click here to find out more about our M0DULAR pumptracks.

 

88% of 26'000 BIKES
PostAuto Graubünden, the regional public bus service has a very progressive mindset when it comes to mountain biking. After upgrading each of their vehicles with 6 bike hooks many years ago and having a bunch of larger trailers ready on demand groups, they developed a futuristic bike porter.

The bike porter is in its testing phase and can load bikes of any size on three different platforms. Most important, it's within traffic regulations, it's not harming any of the bikes, it's fast and it's easily handled by all users.

Current numbers prove that additional capacity is needed. PostAuto Graubünden transported 26'000 bikes during the summer of 2014, 88% of which were mountain bikes.

Postauto_SChweiz_Entwicklung_Anhaenger_Trailer_Development_Services_AllegraTourismus.png

 

Corviglia Flow-Trails and pimping trails
One important result of making mountainbikers experience epic and to allow beginners to have to develop themselves with a lot of fun, was to build the Corviglia Flow Trails in St. Moritz. Three awesome flow trails where beginners and pros enjoy themselves found a new home in the engadin valley. 

Further some of the trails where pimped by our trail experts to be more sustainable, cause less maintainence and enhance the bikers riding experience while staying natural and keeping their natural flow.

Learn more about graubündenBIKE
This blog post is the first in a series of three:
Read part II - click here.
Read part III - click here.

Topics: laax, st.moritz, services, davos, engadin, destination, graubünden, lenzerheide, strategy, know-how-transfer, analyse, klosters

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