The project Trakk n‘Roll aims to create growth in the Norwegian region of Hallingdal, through the development of the mountain bike offer. The network of trails and mountain roads is extensive, the scenery is outstanding and a lot of the infrastructure is already in place.
But Trakk n‘Roll is about more than markets and infrastructure. It‘s a project by mountain bikers, for mountain bikers. Therefore it‘s the local cyclists who are actively involved and contributing to the project, by using the MTB AGENT app and creating a broad overview with insights about the current state of Hallingdal and its destinations.
Today, people still ask us one question: „What do you do exactly?“. „We develop mountain biking destinations.“ is our answer, but many cannot imagine what that might involve. That's why we decided to launch this blog series called WORK, in which we'll give you some insights from our work and the results that have emerged from it.