Just Before The Year 2000 - Our Own Bike Hotel
Back in the day, I think it was the old millenium, our company didn't start with developing mountain bike destinations but with offering guided biking tours for my mom's hotel. It quickly evolved into a booked out bike station and a unique hub for mountain bike riders from all parts of the world.
Our bike storage was full on most days of the summer season
The resolution of the pictures and the look of the bikes are proof that this was more than 10 years ago
Our rack to hang up bikes did not provide enough space
The tools, lubes, soaps and tubes on the left were offered for free
2003 - Our First Group Of Bike Hotels
When we started working in Livigno, in 2003, we had already developed offers together with visionary hotel owner Fabio Giacomelli. But we realized from the start, that we needed more hotels to become bike hotels, if we wanted to get mountain biking to fly for the whole destination.
After having held a presentation during a hotel assembly and after having visited around 40 hotels, we were finally able to announce the first bike hotel cooperation of the destination, with 10 member hotels.
The original 10 bike hotels in Livigno
2006 - Expansion To Alta Rezia
The group of bike hotels from Livigno grew and expanded across the whole territory of Alta Rezia. In 2006 there were already 34 hotels that joined forces and offered specialized services and infrastructures for mountain bike riders.
Members of the Alta Rezia bike hotels checking out the bikepark
The first 34 bike hotels in Alta Rezia in 2006
2010 - Cooperation Of Bike Hotels in Graubünden
Bike hotels are not our invention. Long before we started working with hotels, similar cooperations already existed in other parts of the globe. The single destinations in Graubünden (St. Moritz, Davos, Laax, Lenzerheide) also worked with their local bike hotel groups. So when the project graubündenBIKE launched in 2010, it was only logic to join the existing groups into one big partnership, the graubündenBIKE Hotels. As for today, 65 bike hotels are members.
2016 - Swiss Bike Hotels
Within the Ride Kongress 2014 we offered a plattform for graubündenBIKE Hotels to present their efforts to the national hotel association hotelleriesuisse and the national marketing organisation Switzerland Tourism. The inspiring meeting caused both national organizations to act. And their actions led to a great milestone for mountain bike tourism in Switzerland: In 2016 the new and national cooperation Swiss Bike Hotels will be launched.
hotelleriesuisse is the guardian of the quality control, while Switzerland Tourism will offer Swiss Bike Hotels an extensive marketing support. At Allegra we continue to work with both associations in task forces to support the further development of mountain biking. And we're happy that bike hotels in Switzerland get a new level of support for their efforts.