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4 Things We Learned During The Project graubündenBIKE

Posted by Darco Cazin on August 21, 2015
Darco Cazin
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1. The bad image of mountain biking is home made
Amongst most mountain biking stakeholders, the image of mountain bike riders is not a positive one. This is due to the way our sport is presented in the general and special interest media as well as in advertising campaigns for banks, cars or soft drinks. If you look at those images, mountain bikers are almost exclusively seen riding over cliffs, through genuine pastures and very seldom on an actual trail.

Seeing these images, how should somebody that's not a rider themselves not come to the conclusion that mountain bikers are badly behaving brats?


2. The best argument for mountain biking is mountain biking
During the duration of the project graubündenBIKE, we held numerous presentations to win more partners for the cause of mountain biking and inform them about what we were trying to achieve. Personal presentations were always better than just beeing able to inform somebody by the means of a written document or a newsletter. However, the best way to win people for mountain biking has always been mountain biking.

What? A ride on a bike, even just a short introduction on a parking lot or a basic skills training let's people enbody and therefore really understand the mountain biking experience. Once they had this experience, every discussion and working process that follows becomes way more efficient.

3. Local riders are the key
This might not be news, but after graubündenBIKE we believe it more than ever before. Heck, we even developed a whole app behind this notion.

Quickly found local riders with all sorts of skills and professional backgrounds, that helped us move the project forward. In the end, almost all partial projects within graubündenBIKE turned out to be lead by local riders. Without them, the whole project would have filled a lot of paper but would never have caused tangible results for mountain bikers themselves.

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4. Graubünden is an awesome place to ride
To make it short: It's so awesome, we left our beloved city of Zurich to live here. I have Patrick's incredible flow trails in my back yard now and my evening ride (one hour long) takes me to a majestic glacier view and across some exquisite single trails.

If you ever want to check out how awesome Graubünden is, including some background information, visit one of our Impulse Days (for example Sölden, Austria 2016) or contact us so we can offer a special day of lots of practical know-how transfer. If you want to book an unforgettable vacation, check out one of the following destinations.

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FOR FLOWING ENDURO RIDES
Engadin St. Moritz
Davos
Flims Laax

FOR FAST DOWNHILL BIKING
Lenzerheide

FOR EPIC BACK COUNTRY ADVENTURES
All of Graubünden
Flims Laax

If you want to learn more about our graubündenBIKE project, click on the graubünden-tag.

Topics: laax, st.moritz, trails, services, identity, davos, engadin, graubünden, lenzerheide, strategy, know-how-transfer, analyse, masterplan, klosters

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